Bcg matrix analysis of tata group

This would also help the Tata Group to overcome its weakness of poor distribution network for exporting its steel items and other raw material to foreign markets. Such industries include automobile industry, tea and chemical sector. Strategic Management and Organisational Dynamics.

Cultures and Values According to Stacysuccessful companies emphasize on giving the best to their customers without violating their traditional beliefs and cultural values. Tata Group provides post purchase services to its customers. As a result, this group is gaining more popularity in specific countries where they have started their business, some of which include UK, Bangladesh, Vietnam and USA.

It is highly imperative for the Group to understand the future position of the firm in the international market along with how the Group can strategically avail the opportunities present in international market and how it can overcome threats.

However, it is important to conduct an in-depth analysis in order to get an idea why Tata group is adopting the trend of acquiring the status of internationalization for their business group. Tata Group emphasized on these factors before penetrating in the car industry of the UK. The production in this division is 1.

The production is 6. According to Johnsona SWOT analysis helps an organization to analyze and evaluate the key corporate issues as well as it also helps an organization to assess its strategic strength and how well it can make an impact on its strategic development.

However, Tata Group needs to focus on establishing a set of value drivers, ensure the availability of its resources and strategic capabilities that would help the firm to retain its market position globally.

Tata Group focuses on targeting its customers through different promotional and marketing activities. It is imperative to analyze their business strategy which is not possible without conducting a thorough SWOT analysis, PESTEL, reviewing their business model and investigating their strategic position.

Resource and Strategic Capabilities Tata Group is effectively using its tangible and intangible resources to survive in the international markets. It also tells about the consumers purchase behaviour.

Political instability could result in slow economic growth. Tata group offers low-cost high quality products; therefore they mainly focus on targeting all the segments of the society due to its cost focused strategy.

Tata Group has now expanded its operations in more than 54 countries. Tata Group needs to focus on improving its suppliers and distribution channel to allow more exports abroad.

Their focus is to expand the limit of their business group and to attain an international position in the global markets. However, it is important for an organization to develop a strategic plan that should highlight its strengths and opportunities, eliminate the threats and help the organization to overcome weakness: The bearing division and the tubes division fall into the category of question mark in the BCG Matrix.

Introduction Tata Group is one of the most renowned and prominent business groups in India. A country facing recession and economic meltdown would not be an ideal to penetrate for starting business operations for the Tata Group as compared to a country with a stable and has a sound market.

This Brazilian steel company is well known for placing its bid on acquiring the Corus against the bid placed by Tata Group.The Tata motors is a in- house company of Tata group.

The Tata Group: Challenges in Managing a Large Portfolio

The Tata group has 90 operating companies all over the world in seven business sectors they are communications and information technology, engineering, materials, services, energy, consumer products and chemicals. In to the Tata group took $ billion with 57% of business from outside India.

The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D.

Henderson for the Boston Consulting Group in to help corporations to analyze their business units, that is, their product lines.

Bcg Matrix Analysis of Tata Steel Ltd

requirements exists to analyse a business or a group of business. Tata’s SWOT analysis The essential need of a corporate is to analyse the Porter’s SWOT analysis to develop the effective and efficient strategies. Johnson () pointed that, “ A SWOT analysis In order to achieve the goals Tata Group’s first strategic.

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Swot Analsis on Tata.5/5(4). Boston Consulting Group Matrix (BCG Matrix) Basic of BCG Bigger the Market share of a product has or faster the Market growth of a product is better for a company Market Growth Rate?

Low High High Market Share Low The BCG model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit.

The BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate.

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Bcg matrix analysis of tata group
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